Celebration of 10 Years of YouthConnekt

Content Creation, Branding & Design, Event Coverage

The Rwanda Ministry of Youth and Arts in collaboration with partners organized a ceremonious 1-day event to celebrate the impact achieved through YouthConnekt Programs over a decade. 

 

Youth Connekt 10 anniversary

Challenge

Communicating the impact achieved by the YouthConnekt Program for over 10 years in Rwanda. 

Target Audience: 

  • Youth in Rwanda
  • Young innovators 
  • Champions for different  youthConnekt components 
  • Youth Connekt Partners 
  • Youth-Led organisations 
  • Youth leaders across the country

Approach

We created engaging content appealing to young people crafted in different formats. 

  • Visual teasers to alert the audience about the event 
  • Creating and disseminating Informative messages to raise more awareness about program benefits
  • Success story videos featuring champions in the YouthConnekt awards and participants in other program components. 
  • We spurred online conversations with thought-provoking content themed YouthCconnekt 
  • Inspirational speeches tailored to young people
  • Live updates

Case Study In Picture

Results

  • 160, 000K —Twitter impressions in less than a month 
  • 479 new followers in one week of the event

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