The Rwanda Ministry of Youth and Arts in collaboration with partners organized a ceremonious 1-day event to celebrate the impact achieved through YouthConnekt Programs over a decade.
Challenge
Communicating the impact achieved by the YouthConnekt Program for over 10 years in Rwanda.
Target Audience:
Youth in Rwanda
Young innovators
Champions for different youthConnekt components
Youth Connekt Partners
Youth-Led organisations
Youth leaders across the country
Approach
We created engaging content appealing to young people crafted in different formats.
Visual teasers to alert the audience about the event
Creating and disseminating Informative messages to raise more awareness about program benefits
Success story videos featuring champions in the YouthConnekt awards and participants in other program components.
We spurred online conversations with thought-provoking content themed YouthCconnekt
Inspirational speeches tailored to young people
Live updates
Case Study In Picture
Results
160, 000K —Twitter impressions in less than a month