United For Health Days 2023

Content Creation, Branding & Design

The University of Rwanda through its College of Medicine and Health Sciences organised the 2nd edition of United For Health Days, an annual event that brings together university students pursuing health-related faculties, health care practitioners, international organizations and public stakeholders. The event aims at embracing collaborative efforts in enhancing health care in Rwanda, Connecting students with health care providers for internship and other academic opportunities

United for health days 2023

Challenge

The University of Rwanda wanted to create content that would engage both students and healthcare professionals stimulating them to register for exhibitions and discussions that would be held for 2 days of the United For Health Days 2023.

Approach

Blank Mavins went through the event concept note to carefully understand the needs and the target audience preferences based on their respective occupations. 

  • We produced 8 spot videos of key event partners with heads of organizations highlighting key activities of the event and calling healthcare enthusiasts to register for the event 
  • Created and designed written content for various channels conveying the opportunities of the event to the prospective participants 
  • Our social team worked passionately to make sure that all updates were being published on time

Case Study In Picture

Results

All available exhibition booths were booked and the participants showed up massively. 

Within 1 week, we had reached around 600, 000 people with 1741 profile visits on X (Twitter).

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